In the harshest landscapes, resilience is learned
Our ingredients carry the same strength - from the desert, to your skin
Heritage Arabic ingredients, reimagined.
Honey
Used for centuries across desert and Middle Eastern traditions, honey naturally preserves moisture while protecting against environmental stress.
Coffee
Coffee is valued not only for energy but for its antioxidant richness, helping skin appear revived and refreshed.
Dates
A symbol of nourishment across the Arabian region, dates are rich in sugars, minerals, and antioxidants that help skin thrive in dry climates. The date seed is also one of the most resilient seeds known to us and that's where we draw our inspiration from. It thrives into a juicy fruit in the harshest of deserts.
Powered by advanced skin science, formulated in expert labs in Korea
Mugwort exosomes
Mugwort, long valued for its calming properties, is delivered in this formulation through exosome technology. They are tiny bio-messengers that enhance skin communication at a cellular level and repair skin exactly where its needed.
Edelweiss stem cells
Derived from a resilient alpine flower that survives extreme climates, edelweiss is prized for its protective strength.
Centella Asiatica culture
A fermented form of the renowned calming herb, enhancing its bioavailability and skin-repair benefits.
Multi molecular hyaluronic acid
Multi molecular HA size helps in settling on different layers of the skin, hydrating each one of them. The smaller molecules penetrate deeper and the larger ones cover the surface of the skin.
Bifida ferment lysate
A probiotic-derived ingredient found in rare luxury skincare formulations in the world, known for strengthening stressed skin.
Yeast beta glucan
A bioactive sugar derived from yeast, known for powerful soothing and moisture-retaining properties.
Ascorbic acid (Vit C)
The purest form of Vitamin C, valued for brightening and antioxidant protection. It's been made stable for light and heat so you can use for it longer without worrying about oxidisation.
Niacinamide
A form of Vitamin B3 known for strengthening skin resilience. In hot, dry climates and constant air-conditioning, niacinamide helps skin stay balanced and stable.
Tranexamic acid
A modern brightening active studied for its ability to target pigmentation triggered by sun exposure and inflammation which are common concerns in high-UV regions like the Middle East.
Ivy leaf stem extract
Derived from the resilient ivy plant known for thriving across changing environments, ivy leaf extract is valued for its purifying and strengthening properties.
Panthenol
Also known as Pro-Vitamin B5, widely loved for its comforting and restorative effects.
Copper Tripeptide -1
A bioactive peptide naturally found in skin, associated with renewal and repair.
Rosemary extract
A classic Mediterranean botanical, rosemary has long been used for its protective and antioxidant-rich properties, helping plants and skin thrive in sun-exposed climates.
Roman chamomile extract
A gentle botanical traditionally used to calm sensitive or reactive skin.
Tea tree extract
A botanical known for purifying properties while maintaining skin comfort.
Multi Peptides
A targeted blend of signaling peptides that communicate with skin cells to optimize repair, renewal, and resilience.
Phytosphingosine
A lipid naturally present in healthy skin and essential for barrier integrity.
Azelaic acid
Naturally derived from grains, azelaic acid is known for balancing breakout-prone and sensitive skin without harshness.
Propolis
A protective substance created by bees to defend their hive, propolis has been used for centuries across Middle Eastern traditions for its restorative properties.
3 types of Ceramides
Three essential skin-identical ceramides that mirror the lipids naturally found in healthy skin.